Nigo’s A Bathing Ape: Fashion’s Next Big Bang

By meticulously controlling his company’s image and output, Nigo has made A Bathing Ape the ne plus ultra of urban streetwear—his $300 sneakers get more time on MTV than bottles of Cristal. Now comes the hard part: Will he sell out and turn his brand into a global icon, a hip-hop Polo, or will he crash and burn?

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